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About NIBCA CEA

NIBCA Consumer Education & Advocacy NPC (NIBCA CEA) is a South African non-profit company established to promote consumer awareness, education, and lawful access to redress within the informal and township economy.

The organisation operates in the public interest and in alignment with the Consumer Protection Act (CPA), with a specific focus on supporting vulnerable and low-income consumers through structured education, advocacy, and referral services.

NIBCA CEA does not perform any investigative, inspection, or enforcement functions. Its role is strictly limited to education, awareness, advocacy, and the lawful referral of complaints to competent statutory authorities.

NIBCA team in a meeting discussing consumer advocacy strategy

Our Vision

To contribute to a well-informed, protected, and empowered consumer community through education, advocacy, and cooperation with statutory authorities.

Our Mission

To deliver accessible consumer rights education, promote ethical market participation, and facilitate effective referral of consumer complaints, in alignment with the Consumer Protection Act and the oversight role of the National Consumer Commission.

Legal Status

Registered under the Companies Act as a Non-Profit Company

Registered Name

NIBCA Consumer Education & Advocacy NPC

Type of Entity

Non-Profit Company (NPC)

Registration Number

2024/659726/08

Trading Name

National Informal Business Compliance Agency (NIBCA)

Primary Legislative Framework

Consumer Protection Act, Section 78

Mandate & Purpose

The primary mandate of NIBCA CEA

Educate Consumers

Educate consumers on their rights and responsibilities under the CPA.

Promote Awareness

Promote awareness of safe purchasing practices and product risks.

Support Communities

Support vulnerable communities with access to information and redress mechanisms.

Facilitate Referrals

Facilitate lawful complaint guidance and referral to the NCC and other statutory bodies.

Advocate for Ethical Trading

Advocate for ethical trading practices through public education and stakeholder engagement.

The organisation exists to complement, not replace, the statutory functions of the NCC and other regulators.

Core Functions

Consumer Education

  • Community workshops and awareness sessions
  • School and youth outreach programmes
  • Distribution of CPA information materials
  • Public awareness campaigns via digital and community media

Advocacy & Public Awareness

  • Promotion of consumer rights and ethical market conduct
  • Engagement with community structures, civil society, and municipalities
  • Support for vulnerable consumers in understanding their legal protections

Complaints Guidance & Referral

  • Receiving consumer concerns through helpdesks, digital platforms, and outreach
  • Recording and categorising complaints
  • Referring matters to the appropriate statutory authority (NCC, SAPS, Municipal Health, NSPCA, Dept of Agriculture)
  • Tracking referrals for administrative follow-up (without investigation or enforcement)

Leadership

Management responsibilities of NIBCA Consumer Education & Advocacy NPC

BS

Bantsi Sehume

Founder & Executive Director

Responsible for overall leadership, strategy, and lawful operation. Provides strategic direction ensuring alignment with the Consumer Protection Act and Section 78 requirements. Leads stakeholder engagement with the NCC, government departments, civil society, donors, and training institutions.

SN

Sizwile Nkomo

Director: Finance & Governance

Responsible for financial integrity, accountability, and institutional governance. Develops and oversees budgets, financial plans, and donor reporting. Ensures transparent use of funds in line with public-interest objectives and compliance with the Companies Act and NPC regulations.

PG

Phumzile Gule

Chairperson & Director: Consumer Advocacy, Ethics & Regulatory Liaison

Responsible for legal alignment, ethical oversight, and statutory liaison. Ensures all programmes comply with the Consumer Protection Act and Section 78 scope. Leads engagement with statutory bodies such as the NCC, SAPS, Municipal Health, NSPCA, and the Department of Agriculture.

NIBCA team members collaborating on community outreach planning

How We Work

NIBCA CEA operates through trained Consumer Education Promoters deployed in township and peri-urban communities. These promoters:

  • Conduct awareness and rights-education activities
  • Provide guidance on complaint-lodging procedures
  • Assist consumers in understanding redress pathways
  • Do not conduct inspections, investigations, or enforcement actions

All personnel are trained through accredited institutions in Consumer Protection Act fundamentals, ethics, and community facilitation.

Governance & Compliance

NIBCA CEA is governed by a Board of Directors responsible for oversight, ethics, and compliance.

Constitution and Board Charter

Complaints Handling and Referral Policy

Data Protection Framework

Conflict of Interest Policy

Anti-Fraud and Ethics Code

All engagements are structured to support consumer education and lawful referral, without assuming any statutory powers.

Partnerships & Stakeholder Engagement

NIBCA CEA seeks collaborative relationships with

National Consumer Commission

Primary statutory partner for consumer complaint referral and compliance alignment.

Municipal & Provincial Units

Municipal and provincial consumer affairs units for local-level engagement.

Law Enforcement & Regulators

Law enforcement and regulatory bodies for referral purposes only.

Training Institutions

Accredited training institutions for consumer protection education.

Community & Civil Society

Community and civil society organisations working in the public interest.

Get In Touch

For enquiries about consumer education, advocacy programmes, or partnership opportunities, reach out to NIBCA CEA.